Just returned from OR. Fun filled week in Salt Lake; filled with client, vendor and supplier meetings!
More to come once this hits retail (in F’2011).
FYi and New Balance have just kicked off a design exploration project together. Once permitted I will show more…
“Based out in the beautiful back-country of British Columbia, Canada, FYI Design Dept. has become a leading innovation force in the world of technical and performance apparel. Co-heading the design of brands such as Burton [AK] and Aether, FYI offers us a glimpse of an upcoming project involving themselves, fragment design and SOPH. The FSF Urban Project looks to feature a technical parka for the rigors of everyday city life. Stay tuned for more details.”
Behind the scenes: patterning, prototype construction and review.
FYI prototype (dark blue) vs. factory counter sample (red)